You are looking at the HTML representation of the XML format.
HTML is good for debugging, but is unsuitable for application use.
Specify the format parameter to change the output format.
To see the non HTML representation of the XML format, set format=xml.
See the complete documentation, or API help for more information. 
<?xml version="1.0"?>
<api>
  <query-continue>
    <allimages gaicontinue="Insignia-M6.png" />
  </query-continue>
  <query>
    <pages>
      <page pageid="72" ns="6" title="File:190px-Plast - Scout Salute.jpg" />
      <page pageid="125" ns="6" title="File:6org.png" />
      <page pageid="65" ns="6" title="File:Baden-Powell Photo.gif" />
      <page pageid="10" ns="6" title="File:Challenger Award.png" />
      <page pageid="62" ns="6" title="File:Chief Scout&#039;s Award.png" />
      <page pageid="116" ns="6" title="File:Computer Badge.png" />
      <page pageid="33" ns="6" title="File:Insignia-M2.png" />
      <page pageid="32" ns="6" title="File:Insignia-M3.png" />
      <page pageid="31" ns="6" title="File:Insignia-M4.png" />
      <page pageid="30" ns="6" title="File:Insignia-M5.png" />
    </pages>
  </query>
</api>